Well, it’s been a little longer than I’d have liked since I last made a post here. Only ten days, and I’ve done far worse, but still. That’s what happens when you get slammed with a bunch of work that also involves a lot of writing, I suppose.

That, and I’m not sure what to talk about. I mean, I have things — including some much bigger Feature articles waiting in the wings I really need to get on — but most of it is more involved than I want to get into right now (I’ve still got a ton of stuff to do, but I wanted to post something here, if only so I don’t fall too far out of the habit.

Alright, I’ve got something here. Anyone familiar with McDonald’s today pretty much knows their slogan, “I’m Lovin’ It,” which they’ve more recently augmented with a newer “What We’re Made Of” campaign around 2009.

Personally, though, I remember some of the older slogans, like “Food, Folks, and Fun” (which I co-opted on my Miiverse profile for Nyteworks), and another one that was around when I was really young:

That’s the earliest one that sticks out in my mind, as I think they still used it — perhaps only regionally, as I can’t find anyone else who remembers it — a bit into the 80’s. I also used to emulate saying the tagline as a young child, and my mom would say I was mispronouncing it. Pretty sure I wasn’t, though.

What a different time that was, too, when McDonald’s wasn’t seen as the scourge of the Earth.

Part of the reason that I’m even writing about this today is that not too long ago, I came across an article that revealed McDonald’s had dropped the trademark on this particular slogan, as well as “You Deserve a Break Today.” Kind of sad, but such is the march of progress. It also makes me wonder what other famous company taglines have been fully dropped over the years.

Next time, hopefully something a little meatier.

David Oxford is a freelance writer of many varied interests. If you’re interested in hiring him, please drop him a line at david.oxford (at) nyteworks.net.

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